Are Your Customers First?

1. “Brand is just a perception, and perception will match reality over time.”

ELAN MUSK

How ever you do business is how your brand will be perceived. If you have a consistent image verses a brand that changes with the trends your brand will built and viewed for exactly how you present it.

2. “Focus on building the best possible business. If you are great, people will notice and opportunities will appear.”

MARK CUBAN

Your logo is not your brand… If you know me this is something you have heard before. Focus on good customer service, presentation and consistent visual delivery this is how great brands are built.

3. “Marketing is no longer about the stuff you make but about the stories you tell.”

SETH GODEN

In todays market is so important to make a personal connection to your brands consumer. The best brands out there are also some of the best story tellers. Big brands focus 50% of  their efforts on the dream and the experience.

4. “If people believe they share values with a company, they will stay loyal to the brand.”

HOWARD SCHULTZ

Have you ever wondered why people line up days ahead of time for Apple products. Apple has built a tribe of excited members that can support each other and in return their loyalty is unmatched.

5. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.”

SCOTT COOK

This statement couldn’t be more true. I like to say that the CEO does not usually buy his own products. Who does? The consumer you might want to speak to them.

6. “Your brand is what other people say about you when you’re not in the room”

JEFF BEZOS

It is easy to say nice things about someone when you are in the same room with them. But when you go back home and start to thinking what is your real opinion will you hang out with that group again… It all depends on your first impression, hope it is a good one.

7. “People don’t buy what you do, they buy why you do it.”

SIMON SINEK

I cant enforce this theory more the personality of a company is what makes it sustainable a product can come and go but the way you sell them will be remembered for a life time.

8. “Build something 100 people love, not something 1 million people kind of like.”

BRYAN CHESKY

It shows when you put your blood seat and tears in to your brand so make sure you give it your all and your consumers will take notice. Remember a half ass product equals a half ass brand.

9. “Conversation with customers will increase sales, even if the product or service is never mentioned.”

GEORGE FARRIS

This is an important lesson to everyone trying to sell sell sell. Try to connect on a personal level before any service or product is mentioned and see what happens.

10.  “Amazing things will happen when you listen to the consumer.”

JONATHAN MILDENHALL

This is an important lesson to everyone trying to sell sell sell. Try to connect on a personal level before any service or product is mentioned and see what happens.

Marketing to your Audience

11. “Make your marketing so useful people would pay you for it.”

JAY BAER

A  great way to say selling is just not enough these days. People want to hear facts and information directly related to their interests. This creates a connection to your audience and helps them to make the right decision.

12. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.”

BRYAN EISENBERG

Marketing is a tool to help your customers understand what makes your products or service unique and how it can benefit the consumer. Help people make good decisions that really make a difference to them and selling will come easy.

13. “If you’re a good marketing person, you have to be a little crazy.”

JIM METCALF

There is nothing insightful about this quote but if you are in marketing maybe this will validate your behavior at times. 😂

Inspiring To Innovate

14. “Stay hungry. Stay foolish”

STEVE JOBS

Need I say more take risks and keep the engine running no mater what and no one new this better that Steve… Apple will mis you.

15. “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.”

MARK CUBAN

There is nothing insightful about this quote but if you are in marketing maybe this will validate your behavior at times. 😂

16. “Innovation is taking two things that exist and putting them together in a new way.“

TOM FRESTON

Tom Freston is the Co founder of MTV one thing he know is how to connect to people in a real way. Once you make that guanine connection your brand will flow.

17. “Creativity is thinking up new things. Innovation is doing new things.“

THEODORE LEVITT

The difference is right there just updating for the sake of a new generation is following a trend. Listening to your audience and bringing them the change they want is magic.

18. “The secret of change is to focus all of your energy, not on fighting the old, but building on the new.“

SOCRETES

This is a classic and times quote for those who are forward thinking. reminding us to think for the future not the past.

19. “The best way to predict the future is to create it.“

ALAN KAY

The true innovators think out of the box for the people that stay inside.

21. “The true sign of intelligence is not knowledge but imagination.”

ALBERT EINSTEIN

22. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

WAREN BUFETT

Branding is for the long run you can not chase trends and maintain a consistent brand. Making relationships and building genuine connections is how to build a sold brand that wont crumble over time.

23. “Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?”

PAULA SCHER

Branding is for the long run you can not chase trends and maintain a consistent brand. Making relationships and building genuine connections is how to build a sold brand that wont crumble over time.

25. “Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.”

KATE KAPLAN

This is right on the mark. I cant say it enough a logo is not your brand. Kate Kaplan sums is up perfectly reiterating that a brand is the experience your has when they interact with your product or services.

26. “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”

DAVAD BRIER

People will create their own perception of your brand if you do not take control. Consistency is the key to a memorable experience. Make sure your message is clear and your audience does not make up their own idea of what you’re brand represents.

27. “Products are made in a factory but brands are created in the mind. ”

WALTER LANDOR

A product can always be duplicated but a brand and they way your audience remembers you will always be unique.

28. “Your brand is the single most important investment you can make in your business. ”

STEVE FORBS

Look at companies like Coca Cola they invest 50% of their capitol into branding.

29. “Branding is the process of connecting good strategy with good creativity. “

MARTY NEUMEYER

Justus remember Strategy always comes first with out a plan nothing will ever make cents or dollars.

30. “The most important thing to remember is you must know your audience. “

LEWIS HOWES

Saved the best for last, this is true and I no other words to add.